The Product Launch Playbook: Structured Launch Preparation and Teambuilding for Innovative Healthcare Products

In The Product Launch Playbook authors Marc van Unen and Alexander Mohr provide a proven and structured approach to launching a new product and explain the pitfalls to avoid. The playbook contains validated timelines for starting activities and provides a clear overview of what needs to be done by when. Focus is also given to building strong launch teams as this is the prerequisite for stellar product launches.