ADAPT: Scaling Purpose in a Divisive World

ADAPT: Scaling Purpose in a Divisive World represents the most up to date, cutting edge thinking on corporate purpose. ADAPT is both a framework for understanding corporate purpose and a way to achieve more a resilient, adaptable business. Filled with original research, ADAPT reveals insights from 16 contributors providing new thoughts on building and mastering purpose, from Microsoft, the most valuable company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DE&I, Covid-19, and how to catapult purpose in business. If you are interested in corporate purpose then this is the one book you should read.